Wednesday, July 9, 2008

First it was for our convenience, now it's for our environment?

The Greenwashing is getting out of control.

Check out Comcast's billpay feature:



And closer to home, Decatur First Bank's "new" initiative:



One of the useful new features?

On-Line Banking Technology…check your balance, transfer funds, pay bills all on-line. Save a stamp and a tree.


...And money on marketing by simply updating your old paperless banking program to include the word "Eco."

To be fair, there is one fairly nice feature in Decatur First's Eco-Banking - they pay for your first 10 monthly ATM withdrawals so you don't have to run around looking for a Wamu or evil Bank of America machine. But, isn't that something that many small banks have to do to compete with the giants?

Comcast, First Decatur, Countrymen - If it's something you were doing anyway, then it probably isn't a hip and cool new eco-initiative. Just sayin'.

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